link building

When it comes to backlinking it is important that you have a strategy in place.  This is because it is all too easy to get caught up in looking around, plodding through articles rather than doing what you should be doing – creating backlinks!

A strategy means that you can focus on what you should be doing, and do it again and again rather than trying to reinvent the wheel each time you need to create some backlinks.  But what strategies work?

Whilst these techniques are hardly new they ARE powerful – and it is important that you include them in your efforts.  It is amazing how many people know them but don’t do them.

3 Great Backlinking Strategies

1. Blog commenting.  Despite it being so common to know about blog commenting for backlinks it is still only really done by spam bots.  Better to use automated tools to find you blogs in your niche with high PR inner pages and hand place the comment…better chance it will stick, better quality of link and more likely to get you traffic too.It is still possible to use tools to find dofollow comments that can pass on some very useful link juice.
2. Profile creation.  More controversial this one.  Involves the creation of profiles on forums and then using the software to create some links back to your site – usually takign advantage of HTML/BBC coding in ‘about me’ sections.

Article marketing is easy right.  You just knock a few words together, post it up on a directory like Ezine articles and enjoy the backlink and traffic that it brings.  Well sort of.  Ok, not at all.

There is actually a lot more to article marketing than many people think – and if you want to make a success of it then it is important that you know what you are doing and plan to succeed with it.

How to do Article Marketing – the Right Way

• Look for alternative places for your article.  Google only gives so much trust to the likes of EZA or GoArticles.  Try looking to guest post on trusted and established blogs – giving you access to targeted traffic and more contextual links.

• Do your keyword research.  I can not stress this enough.  To get traffic you need to be able to found in the search engines, and to do that you need to be able to rank for a keyword that is getting traffic.  So look for what the search numbers are in Google’s keyword tool, look at the SEO of the competition etc.